Kert knows exactly what he prefers and only wants items that match his stored search settings, so he investigates updating his user profile. He already has things set up to sign him in automatically. In his account he already has Mexican, Thai, Chinese as stored search terms, and he adds East Indian. He also has included common ingredients that he almost always has around to his search terms (in his case jalapenos, onion, cilantro, curry paste and rice wine). Kert searches the system a lot, and is always on the lookout for new ideas, so once he get his search results, he sorts them so that new recipes appear first. After all this customization, Kert knows when he types in tofu into a search he will get results that interest him, instead of boring vegetarian recipes.